Briolf Manufacturing Center Coming to Union County

Briolf USA LLC, the subsidiary of Briolf Group headquartered in Spain, has announced it is planning its first U.S. manufacturing campus in Union County, North Carolina. This expansion is projected to create over 100 jobs and bring $30.5 million within in the first three years.

“We are really excited for this significant milestone in our history. The U.S. has become a crucial market for us,” said Jaume Juher, President of Briolf Group. “Having this first production plant in North Carolina reinforces our strategy and maximizes our presence in the entire region. We want to thank all representatives of the state as well as the Monroe Union County Economic Development Commission. Their advice and continuous support during the project was an essential part of our decision. As a family run company, our vision takes a long-term perspective. We believe this partnership will be very positive for both our company and the entire community in the coming decades.”

With a history spanning more than 50 years in the chemical sector, Briolf operates several companies under eight main subsidiaries, each serving different market segments. As part of its long-term strategy in the U.S., Briolf will commence production through its primary subsidiary, international coatings manufacturer Roberlo.

“We are ecstatic about Briolf USA’s decision to establish its first U.S. manufacturing facility in Monroe,” said Monroe Mayor Robert Burns. “This company's unwavering commitment to excellence perfectly complements our established base of precision manufacturers, underscoring Monroe as a hub for industrial success and innovation. We are excited about their choice to invest in our community. Their decision highlights Monroe as the ideal manufacturing location, thanks to our commitment to several initiatives, including our reinvestment in workforce through the Good Jobs/Great Cities and MonroeWorks Initiative.”

Roberlo specializes in automotive refinishing and industrial coatings. The new facility will be located in the Monroe Corporate Center, a Class A industrial park near the Charlotte-Monroe Executive Airport. Over time, Roberlo's site is expected to evolve into a manufacturing campus for other Briolf Group companies. This facility will enhance the Group's ability to serve its North American customers more effectively.

“The 100 jobs and $30.5 million investment coming to our City will significantly boost our local economy and provide valuable opportunities for our residents, and that's something to be really excited about,” said Monroe Councilman Franco McGee. “We look forward to partnering with Briolf Manufacturing to support their future success and to witnessing the positive impact they will have on the growth and economic development of our community.”

Monroe Union County Economic Development Commission Chairman and Monroe City Councilman James Kerr pointed to a pro-business mindset and exceptional quality of life in Monroe and Union County as a key to attracting industry.

“Briolf USA’s decision to establish operations here is a testament to our strategic planning and unique amenities, such as the Monroe Corporate Center, the Charlotte-Monroe Executive Airport, and the Dowd Center Theatre, all of which make our community a prime location for global firms,” said Kerr.

The City of Monroe and Union County are providing incentives for this project, including the newly established MAGNET50 Grant. Additionally, the State of North Carolina’s performance-based grant from the One North Carolina Fund will support Briolf’s location. South Piedmont Community College will also partner with Briolf to provide essential technical training for precision-based manufacturing careers.

For more information, please contact Monroe-Union County Economic Development Commission at (704) 282-5780 or go to

Read Governor Cooper’s Press Release