City Council approved Rocko’s Italian Deli for two Downtown Economic Development Incentive Grants at its regular Council meeting on June 13, 2023.

Incentives were developed by the City of Monroe in conjunction with the Monroe Downtown Master Plan to play an important role in revitalizing and promoting growth in the City’s center.

Rocko’s Italian Deli is located at 104 S. Main Street and will offer an array of sandwiches/subs, salads, pizzas, pasta and baked goods. Rocko's is expected to open soon. 

Downtown Incentive Grants

City Council approved Rocko’s for the PRONTO grant and the Meet Me Downtown marketing grant.

The PRONTO incentive is a 50-50 matching grant that provides rent subsidies and up-fit assistance over a one-year period. Rocko’s was approved for a maximum amount of $5,000. 

The Meet Me Downtown incentive is a 50-50 matching grant designed to help with marketing and advertising of new businesses in order to establish their presence and brand through a co-op marketing and advertising program. Rocko’s was approved for a maximum amount of $5,000 upon proof of paid invoices for marketing material. 

“These incentives reflect our commitment to fostering a dynamic business environment and revitalizing efforts of our Downtown. We’re thrilled to welcome another food service to give our residents and visitors more,” said Director of Downtown Matthew Black. 

If you’re interested in learning more about Downtown Economic Development Incentives, contact Matthew Black at mblack@monroenc.org or (704) 292-1705, or visit our Downtown Incentives webpage.