Donna O’Keefe, who has served as Monroe’s Downtown Manager since 2024, is the Existing Business and Industry Manager for the Office of Economic Development. She brings more than 30 years of leadership experience in workforce training, national retail management, and business development, with a proven record of translating market trends into practical, data-informed solutions for businesses. She holds a Bachelor of Science in Clothing and Textiles from Appalachian State University and is recognized for her ability to foster relationships, improve operations, and drive sustainable growth.